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Supported by Film Hub Scotland, part of the BFI's Film Audience Network, and funded by Screen Scotland and National Lottery Funding from the BFI

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Fashion Reimagined

"Fashion Reimagined weaves a crisp, educational narrative out of a three-year journey that takes us from the frosty glamour of London Fashion Week to the sun-drenched home of a Uruguayan sheep farmer."

FASHION REIMAGINED (UK) 2022 Documentary 

Director : Becky Hutner

Starring :  Chloe Marks      
Amy Powney
 1hr  40 min    

Becky Hutner’s Fashion Reimagined (a highlight of the 21st edition of the Tribeca Film Festival) follows Mother of Pearl fashion designer Amy Powney’s journey with brand manager Chloe Marks in search of building a sustainable collection. Along the way Becky introduces Amy to her idol Katharine Hamnett, one of the first fashion designers to raise awareness about the responsibility of those involved with clothing, which means: all of us.

Hutner’s documentary begins in London’s Soho in April 2017, where the Designer Fashion Fund gave Powney the prize as UK top emerging designer. Having grown up with activist parents as far from the fashion world as it gets, “two souls, alas, are housed within [her] breast,” to quote Goethe’s Faust. Enjoyment and responsibility have to go hand in glove and so begins the world-spanning search for suppliers to turn Mother of Pearl into a sustainable fashion brand, which means organic, traceable, and using minimal water and chemicals. Animal welfare is key, as is the treatment of garment workers.

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Our Details


Our Screenings are at the Ayr Town Hall on Thursday nights: doors open 6.45 pm for screening at 7.15


Tony Scott,
Chair. Tel: 01292 281085

Ron Currie,
Treasurer and Secretary. Tel: 01292 283435
Mobile: 07866 878349


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